How to Sell Your Business With a New Marketing Push

Watch how a lunchbox business prepped for a sale with the help of the Wells Fargo Works Project, and learn how you can win a similar experience, including $25,000 for your business.

Kelly Lester is what's called a "serial entrepreneur." 

After selling her first business in 2006, the Woodland Hills, CA mother created Easy Lunchboxes, a company she is now looking to sell as well to spend more time with her children, and perhaps start her next business venture. 

But figuring out taxes, a fair valuation and more was difficult the first time around, and Lester was looking for help with this sale. Easy Lunchboxes was selected to experience the Wells Fargo Works Project, in which they were given $25,000 and expert mentorship to make a plan to sell the business.

She used the money to get a valuation of her company and to produce videos as part of a new marketing campaign to help boost the visibility of her business and increase the appeal for potential buyers. 

TELL US: What have you learned while selling or buying a business? 

This article is sponsored by Wells Fargo Works. Watch the video series, then enter the contest where you could win a similar experience, including $25,000 for your business. Watch the videos and enter the contest here.

Tom Simjian May 13, 2014 at 08:34 PM


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