Health & Fitness
Day by Day Marketing
Get out your wallet -- according to the calendar it's time to shop.
It’s very simple. You are a financial services company like American Express and you want to encourage a lot of additional use of your charge card among your customers. And it wouldn’t hurt to have it the marketing effort you develop resemble a charitable event or reflect a type of cause marketing.
So because Black Friday, the big shopping day after Thanksgiving is taken, you go for the next day in the Thanksgiving weekend – and declare it Small Business Saturday.
Give back to the community and the small businesses that sustain it. But most importantly, go out and shop with the American Express card.
Ingenious.
In many respects, Black Friday was a newly created shopping day that respected the kick-off of the holiday season – black to describe how the sales would assist retailers to come into profitability just around this late time of the year.
The following Monday, of course, is Cyber Monday, which depending on the report you read, is the biggest online shopping day of the year or a complete urban myth.
But the effort to create new national shopping days with real reasons to shop – has now infiltrated late summer.
Meet Back to School Saturday – the second Saturday in August – this year on August 10, 2013.
According to reports from the New York Times,
http://www.nytimes.com/2013/05/30/business/media/back-to-school-shopping-campaigns-already.html?ref=...
young students see the first day of school as a chance to make a fashion statement and Teen Vogue magazine created an event around this phenomenon. Now, in anticipation of fall fashions and back to class, retailers and manufacturers are gathered behind this new national shopping holiday in hopes of increasing sales.
Like Small Business Saturday, Back to School Saturday is in its second year and is gaining momentum. It is like a typical sales promotional idea (get people to spend more money in a quicker period of time) but it has a stronger concept and many partnerships to further legitimize the event.
In no way are these days endorsed by this posting – but rather they are to be recognized for their marketing savvy – giving consumers more reasons to buy on an organized calendar day. For companies it means a greater opportunity to bump up sagging sales and anticipate/estimate greater revenue during other times than just fourth quarter 2013.
