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Felecia Rozansky Explains Bakery Closure

Cites family obligations that ultimately made her close shop.

Felecia Rozansky, the former owner of , spoke to Patch recently regarding the closure of her business.

"My reason for selling the shop is entirely due to family obligations," Rozansky said. "In order to really start a new business it has to be your number one priority."

Rozansky fulfilled a lifelong dream of her own by opening on Sept. 15, 2011 at 347 Newbridge Rd. in East Meadow, and a portion of her cookie proceeds went to the Autism Society. She even established a fund called the "Eric Rozansky Fund for Accepting People with Autism," which was named in honor of her son that has Asperger's Syndrome.

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Although she didn't elaborate, Rozansky sold the shop to Hederline Benjamin, who changed the name of the bakery to . She kept a lot of the same items that Rozansky had while she was the owner.

"As much as I loved my little cookie shop, I love my family more and I just couldn't do both," Rozansky added. "I wish Hederline Benjamin the very best of luck."

What did you think of Felecia's Fabulous Cookies? Tell us in the comments.

J July 27, 2012 at 01:56 PM
My experience with Felicia was not a good one. I went into the store last December in the middle of the month, and inquired if she had Linzer Tarts. At the time she was with another woman behind the counter. They seemed very preoccupied and not the least bit interested in my inquiry. I got a quick snotty answer that she only makes Linzer Tarts in the winter. As I mentioned this was mid-December, you could not get any more into the winter than that. I said, "Isn't it winter now?", the snarky answer from her friend was "It isn't winter until December 21st". At that point I turned on my heels and headed for the door, meanwhile they then started to try to give me other suggestions. I said no thanks and left. Even the window washer that was in the store turned around and shook his head. I said to myself, I give her 6 months, with that attitude she won't last. When I mentioned this occurrence to my neighbor, he said he had the same type of thing happen to him.
Mary Laratondo July 30, 2012 at 03:00 PM
My sister and I had the same experience last winter! We wanted to try the cookies and she was talking to the mailman like we were not there. We waited and waited and left, not the way to run a business! I wish her the best of luck with her family.
Joan Luongo August 11, 2012 at 12:34 PM
Mary I'm glad that we concur that Felicia was not cut out for running her own business. Courtesy to customers is the first rerequisite to running a good business, and she was lacking in that department.
Gillian August 11, 2012 at 12:50 PM
You will have a better experience now. The new owner is the sweetest and nicest person. She is very friendly and so are the people that work there. I wish her nothing but great success.
Sophie Stevens July 08, 2014 at 04:45 PM
i have to strongly disagree. I went in there asking for help, not knowing what assortment i needed for a party. She helped me tremendously and worked with me and answered my questions and when another customer came in she very politely asked one of her workers to help the other woman and me and the other customer both left satisfied. I am very sorry that she had to close.


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