has been a fixture in East Meadow since 1929.
It started when Joanne Oberle’s grandfather came to East Meadow as a German immigrant. He started as a carnation and sweet pea grower, and when Oberle’s parents got married, her mother decided to open her own retail florist in 1957…and it’s been here ever since.
Oberle, who has now been involved in the business for 35 years, took a few minutes to talk to Patch about her business and how it continues to thrive in a trying economic time.
Tell us about your role in the business.
I’m a third generation owner. I run the retail here along with my sister Lisa.
What type of services do you offer?
We are a full florist. We do wedding work, funeral work, bouquets, baby arrangements, any time of parties, corsages for the prom and communion bouquets, just to name a few. If you think of any aspect of a retail florist, we’re involved in it.
Are there any unique services that your clients enjoy?
One of the most unique things we have here is that we grow all our own products. We grow mostly all our own flowers and we grow everything that we sell in the spring. My brother Carl and his wife Kim run the greenhouses.
What are your most popular products?
Living baskets are the most popular products.
Why do you like owning a business in East Meadow?
East Meadow is a wonderful place to live and the people in the community are wonderful. We have second and third generations coming to us now, and they’re like family to us. We were all born and raised here, so we have a lot of ties to East Meadow.
What advice would you give to somebody who is looking to be successful in this field?
You have to work hard, and you have to love it. You have to have the passion for it.
Why do your customers keep coming back?
I think we offer a very good product. It’s always fresh and lasts long. We’re friendly people and I think people like our product.
Would you like your business to be featured with an East Meadow Patch Q&A? Email Michael.Ganci@patch.com for more information.